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THE JOURNAL

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Strategy, innovation, and the ideas shaping our work.

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Strategy

The Discipline of Saying No: How Boutique Firms Win by Doing Less

Growth pressure pushes every firm to widen its scope. We argue the opposite — that precision, focus, and the courage to decline the wrong work are the real engines of sustainable growth. Here is the framework we use with every client.

Marco Rossi · June 28, 2026 · 7 min read

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LATEST ARTICLES

From the desk.

Project Management

Building a PMO That Survives Its First Crisis

The structures that look elegant in calm quarters collapse under pressure. Here is how to design a project office for the bad days, not the good ones.

Elena Fontana · June 24, 2026

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Marketing

Funnels Don’t Fail at the Top. They Fail at the Follow-Up.

Most growth leaks aren’t at acquisition — they’re in the quiet gaps between touchpoints. A practical audit of where attention actually leaks away.

Sofia Marín · June 19, 2026

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Legal

The Five Contract Clauses SMEs Always Underestimate

Indemnity, IP assignment, termination — the clauses founders skim are the ones that cost most later. A field guide to reading the fine print.

Luca Bianchi · June 14, 2026

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Innovation

AI Pilots Are Easy. Making Them Stick Is the Real Work.

Every team can run a proof of concept. The discipline is in the operating model around it. How we move AI projects from demo to dependable.

Marco Rossi · June 9, 2026

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Strategy

Growth Systems That Compound Instead of Sprint

Campaigns spike and fade; systems accrue. We break down the difference between chasing quarters and engineering durable momentum.

Sofia Marín · June 3, 2026

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Project Management

Modernising a Family Business Without Breaking Its Legacy

Transformation and tradition aren’t opposites. A case study in bridging generations — respecting what works while rebuilding what doesn’t.

Elena Fontana · May 27, 2026

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